HELLONOA: WORDS TO COPY
Press kit, November 2026. Everything here may be used as it is. Facts and prices checked on 11 November 2026.

IN ONE LINE
The all-in-one freelance studio for UK freelancers.

ABOUT HELLONOA
HelloNoa is the all-in-one freelance studio for UK freelancers. Proposals, contracts, time tracking, invoices and payments sit in one connected workflow: propose, agree, get paid. Noa, the studio advisor built into it, shows the freelancer what to do next at each step. The contracts were written by founder Sofia Sabben, a former corporate lawyer. HelloNoa launched in August 2026 and is free to start.

COMPANY FACTS
Company: HelloNoa GmbH
Founded: July 2026
Launched: 10 August 2026
Based: Zurich, Switzerland. Built for UK freelancers; paid plans need a UK billing address.
User numbers: Not published. HelloNoa launched on 10 August 2026.
For: UK freelancers in their first years, and side hustles turning into a business.
Founder and CEO: Sofia Sabben
Prices: Starter is free, with no card. Essential is £18 a month including VAT (£15 + 20% VAT). Pro is £42 a month including VAT (£35 + 20% VAT). Two months free on a yearly plan. When a client pays by card, HelloNoa's fee is 2% on Starter, 1% on Essential and none on Pro, capped at £5 a payment. Paid plans need a UK billing address.
Website: hellonoa.com
Instagram: @hellonoa.studio
TikTok: @hellonoa_studio

SOFIA SABBEN, SHORT BIO
Sofia Sabben is the founder and CEO of HelloNoa, the freelance studio for UK freelancers. She grew up in London and was a corporate lawyer at Linklaters before leaving law to go freelance as a social media manager and yoga teacher. She qualified as a solicitor in England and Wales, and wrote every contract in HelloNoa.

SOFIA SABBEN, LONGER BIO
Sofia Sabben grew up in London and began her career as a corporate lawyer at Linklaters, a magic circle firm. She left law, spent a year travelling, trained as a yoga teacher and started freelancing as a social media manager. Going freelance showed her how little help there is with the basics: the contract, the invoice, getting paid. HelloNoa, which launched in 2026, came out of that, and she wrote every contract in it herself. She qualified as a solicitor in England and Wales and lives in Zurich.

A QUOTE FROM SOFIA
"I was a corporate lawyer. I left law to go freelance and found out nobody tells you how to get paid."

GETTING THE WORDS RIGHT
HelloNoa is one word. Noa is "it", a feature of the product. Sofia's title is Founder and CEO. She speaks in general terms and does not give legal advice on anyone's own contract.

USING THE FILES
The logos, the illustrations, the product screens and Sofia's photo are free to use in coverage of HelloNoa. Picture credit: HelloNoa. Please keep the logo as it is.

CONTACT
Sofia Sabben, Founder and CEO
sofia@hellonoa.com
