Last updated: February 10, 2026
This Privacy Notice for HelloNoa GmbH i.G. ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@hellonoa.com.
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information?
Some of the information may be considered 'special' or 'sensitive' in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.
Do we collect any information from third parties?
We may collect information from public databases, marketing partners, social media platforms, and other outside sources.
How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information?
We may share information in specific situations and with specific third parties.
How do we keep your information safe?
We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
What are your rights?
Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights?
The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/privacy.
Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register in this way, we will collect certain profile information about you from the social media provider, as described in the section called 'How do we handle your social logins?' below.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: Cookie Policy.
The information we collect includes:
Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources.
In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behaviour data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion. If you interact with us on a social media platform using your social media account (e.g. Facebook or X), we receive personal information about you from such platforms such as your name, email address, and gender. Any personal information that we collect from your social media account depends on your social media account's privacy settings.
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
In Short: We may share information in specific situations described in this section and/or with the following third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.
The third parties we may share personal information with are as follows:
We also may need to share your personal information in the following situations:
In Short: We use Stripe to process payments and calculate taxes. This section explains what data Stripe collects and processes on our behalf.
We use Stripe Tax to automatically calculate and collect Value Added Tax (VAT), Goods and Services Tax (GST), and other applicable sales taxes on your subscription payments. This ensures we comply with tax regulations in the jurisdictions where we operate and where our customers are located.
When you subscribe to HelloNoa, the following data may be collected and processed by Stripe for tax calculation and compliance:
HelloNoa is a consumer service (B2C) primarily for individual UK freelancers and sole traders. Most of our users are not VAT-registered. However, if you are a VAT-registered business, you may provide your VAT registration number during checkout. We use Stripe to:
We process your tax-related data under the following legal bases:
We use Stripe Radar, a machine learning-based fraud prevention system, to protect against fraudulent transactions. Stripe Radar may process:
This processing is necessary for fraud prevention (legitimate interest under GDPR Article 6(1)(f)) and to comply with payment card industry standards. For more information, see Stripe Radar documentation.
Tax-related data (invoices, VAT amounts, billing addresses, and VAT numbers) are retained for 7 years from the end of the financial year in which the transaction occurred. This is required by:
This retention period applies even after you cancel your account. Other personal data is deleted as described in Section 8.
Stripe acts as our data processor for payment and tax services under a Data Processing Agreement (DPA) that complies with GDPR requirements. Stripe may also process your data as an independent controller for certain purposes (fraud prevention, regulatory compliance). For full details on how Stripe handles your data, please see:
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.
We may share your information with Google Analytics to track and analyse the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
In Short: We may transfer your data to countries outside the EEA, UK, and Switzerland. We use appropriate safeguards to protect your data.
HelloNoa GmbH i.G. is based in Switzerland. However, some of our service providers are located in or process data in countries outside the European Economic Area (EEA), United Kingdom (UK), and Switzerland, including the United States.
The following service providers may transfer your data to the United States:
When we transfer your personal data outside the EEA, UK, or Switzerland, we ensure an adequate level of protection through one or more of the following mechanisms:
Stripe, Inc. is headquartered in the United States. Stripe has committed to processing EU/UK personal data in accordance with the SCCs and has implemented supplementary measures following the Schrems II ruling. Stripe's data processing is subject to their Data Processing Agreement which incorporates the SCCs.
For payment processing, Stripe may process data in both EU and US data centres depending on the transaction type. Card data is processed in compliance with PCI-DSS standards with encryption at all stages.
You have the right to request a copy of the safeguards we use for international data transfers. To request this information, please contact us at privacy@hellonoa.com.
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies. We also use AI/ML for fraud prevention.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, 'AI Products'). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
We provide the AI Products through third-party service providers ('AI Service Providers'), including 01.AI. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for purposes outlined in 'What legal bases do we rely on to process your personal information?' You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products are designed for the following functions:
In addition to our direct AI Products, we use machine learning-based fraud prevention through Stripe Radar. This system is operated by Stripe, Inc. and uses machine learning to:
Stripe Radar processes data such as your IP address, device fingerprint, card details, and transaction history. This processing is conducted by Stripe as both a data processor (on our behalf) and as an independent controller (for their fraud prevention network). The legal basis for this processing is legitimate interests (GDPR Article 6(1)(f)) — specifically, preventing fraud and protecting both you and us from financial crime.
For more information about Stripe Radar, see Stripe Radar documentation and Stripe's Privacy Policy.
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.
Automated Decision-Making: Stripe Radar may automatically decline transactions that it determines to be high-risk. You have the right not to be subject to solely automated decisions that significantly affect you (GDPR Article 22). If a legitimate payment is declined, you can contact us at support@hellonoa.com for manual review.
In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.
Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on such a social media platform.
We will use the information we receive only for the purposes that are described in this Privacy Notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law. Tax records are retained for 7 years.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. For most personal data, this means we retain it for the duration of your account plus 90 days after account termination to allow for account recovery and dispute resolution.
Certain data must be retained for longer periods to comply with tax and accounting laws:
| Data Type | Retention Period | Legal Basis |
|---|---|---|
| Invoices and payment records | 7 years | UK HMRC, EU VAT Directive, Swiss VAT Act |
| VAT/Tax ID numbers | 7 years | Evidence for reverse charge claims |
| Billing addresses (for tax) | 7 years | Tax jurisdiction evidence |
| Subscription history | 7 years | Accounting records |
| General account data | Account + 90 days | Service delivery |
The 7-year retention period is measured from the end of the financial year in which the transaction occurred, as required by HMRC (UK), the EU VAT Directive, and Swiss business record-keeping laws. This retention applies even after you close your account.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at privacy@hellonoa.com.
In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Switzerland, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
In some regions (like the EEA, UK, and Switzerland), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section 'How can you contact us about this notice?' below.
We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section 'How can you contact us about this notice?' below.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section 'How can you contact us about this notice?' below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
If you would at any time like to review or change the information in your account or terminate your account, you can:
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Policy.
If you have questions or comments about your privacy rights, you may email us at privacy@hellonoa.com.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated 'Revised' date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may contact our Privacy Team by email at privacy@hellonoa.com, or contact us by post at:
HelloNoa GmbH i.G.
Privacy Team
Limmattalstrasse 304
Zürich, ZH 8049
Switzerland
As HelloNoa GmbH i.G. is established outside the United Kingdom and processes personal data of UK data subjects, we have appointed a representative in the UK in accordance with Article 27 of the UK GDPR:
HelloNoa UK Representative
Email: legal@hellonoa.com
Note: The UK Representative acts as our local point of contact for UK data protection matters but cannot make decisions on our behalf regarding your data.
We comply with the following data protection frameworks:
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please contact us at privacy@hellonoa.com.
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