About us
We are Sofia and Kevin, and here is the story behind HelloNoa.
If you want the full story, watch The Story of HelloNoa on Instagram.
Otherwise, the short version: in September 2024, Sofia had just moved to Switzerland after getting married. Kevin is the brother of her husband's old flatmate from 10 years ago, so it's a crazy coincidence that we ever met. We met at a house party where Sofia was DJing, both freelancing at the time, and we somehow spent the night trading freelancing horror stories. The idea for HelloNoa turned up around 2am and has lived rent-free in our heads ever since.
The team
Sofia Sabben
CEO & Co-Founder
Hi, I'm Sofia. I grew up in London and spent most of my life becoming and being a lawyer. I used to be an investment funds lawyer at Linklaters, a magic circle firm. I learned a huge amount there which I'm grateful for, but the burnout virus caught up with me, so I quit and started all over again. I spent a year backpacking around the world (India, South America, Europe etc), moved to Switzerland, and became a qualified yoga teacher. A complete U-turn from my old life. At HelloNoa I run the business side, strategy, legal, marketing, and the customer conversations. All the legal stuff behind the platform is built by me, and I'm excited to see where HelloNoa goes.
Kevin Stöckli
CTO & Co-Founder
Hi, I'm Kevin. I grew up in Bern, and the traditional 9-to-5 in a corporate office never looked that attractive to me. I studied computer science at ETH Zurich, and by the time I finished, AI had made half of what I'd learned obsolete, so I decided to build something of my own instead. I look after everything technical at HelloNoa: development, security, and infrastructure.
That's the whole team for now, and we like it that way: small enough that the people building HelloNoa are the same people who answer when you email us. We plan to start hiring later in 2026.
That's us. We're right behind hello@hellonoa.com, so if you have any thoughts, suggestions, or insults, just let us know.
Want to try it?
It's free to start. Set up a project and see how it feels.